Promoting Tohoku and its neighboring regions Special Projects “Visit Eastern Japan and Experience All of Its Charm!” Start
《迷恋东瀛》魅力东日本 满载而归!

September 11, 2015

  1. 1. The Ministry of Foreign Affairs of Japan and the Consulate-General of Japan in Shanghai hereby announce the implementation of special projects to promote the tourist spots and cuisine of Tohoku and its neighboring regions to swift away reputational damages caused by the Great East Japan Earthquake. The projects are deployed in cooperation with local governments in the regions of Japan and focus particularly on residents in Shanghai, China.

    2. The Projcts include the following contents:

    Overview: “Visit Eastern Japan and Experience All Its Charms!”/《迷恋东瀛》魅力东日本满载而归! (PDF)Open a New Window

    (1) The projects start in mid-September and continue till mid-October with invitations of key persons (bloggers, MCs, radio personalities, reporters, etc.) from Shanghai and other areas of China to Tohoku and its surroundings as guests to experience the regions’ tourist sights and fine foods as well as safety in the regions so that the invitees will provide feedbacks to their followers through their blogs or other social media.

    (2) The subsequent PR event is held on three days, from November 27 (Fri.) to 29 (Sun.), at the Global Harbor in Shanghai to bring local residents in close touch with what Tohoku and its neighboring regions offer. Activities include “Stage Programs” featuring Talk Shows attended by guests participating in the earlier invitation programs; Presentation Sessions by Tohoku and neighboring local governments, where visitors can experience traditional crafts and food culture; “Category-Specific Exhibitions” showcasing those specially recommended in the regions, and “Contest Zone” for photos and travel plans.

    (3) The projects also include activities related to the above-mentioned promotional event in Shanghai, such as a “Cooking Classes” through which visitors learn about regional cuisine in Tohoku and its surroundings, and “Tohoku Cuisine Weeks” at restaurants in Shanghai.

    3. The above efforts specifically aim at the dissemination of accurate information regarding the safety of the areas affected by the Great East Japan Earthquake while promoting “the unique beauty of Tohoku and its surroundings”. We believe that the deployment of these efforts will subsequently alleviate and remove the import bans imposed to the regions and increase the number of tourists enchanted and motivated to visit the area because of that very beauty.

    Notes Dedicated WebsiteOpen a New Window

    • “迷恋东瀛” stands for “Deeply in love with Japan” and expresses the feeling expected to grow in the minds of people in Shanghai and other Chinese areas through deployment of the projects.
    • “Tohoku and neighboring regions (or its surroundings)” include ten specified prefectures (Miyagi, Fukushima, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Niigata and Nagano), from which the import of food products is currently banned by China, as well as areas such as Aomori, Iwate, Akita and Yamagata Prefectures.