Public Diplomacy

May 2018

September 5, 2018

Local promotion activities at receptions celebrating the birthday of His Majesty the Emperor

(Photo 1) Booth of Kanazawa City at Consulate-General in Strasbourg Booth of Kanazawa City at Consulate-General in Strasbourg
(Photo 2) Booth of Takasaki City at Embassy in Czech Republic Booth of Takasaki City at Embassy in Czech Republic

Local Promotion activities are held each year at the receptions celebrating the birthday of His Majesty the Emperor in many of Japan's diplomatic/consular facilities abroad. Last year's examples are shown above.

Minato City World Festival

Minato City, Tokyo is home to over 80 Embassies, which account for more than half ones located in Japan. Mintato City, with such an international character, organizes the event to deepen international understandings and exchanges.

  • (Photo 3) Event of Collecting series of stamps at Embassies or other facilities located in the City
    Event of Collecting series of stamps
    at Embassies or other facilities located
    in the City
  • (Photo 4) Special Cards are distributed to the customers at stores in the shopping avenue.
    Special Cards are distributed to the customers
    at stores in the shopping avenue.
  • (Photo 5) Stage event held in Tokyo Tower
    Stage event held in Tokyo Tower

Bond as a medical pioneer Noguchi's legacy

(Photo 6) Exhibition dedicated to Dr. Nogu-chi Hideyo Exhibition dedicated to Dr. Nogu-chi Hideyo
(Photo 7) Sake named Sake named "Dr. Noguchi", produced by a local brewery

— Exchanges between Ecuador and Aizu-Wakamatsu City & Inawashiro Town —

2018 marks the 100th anniversary of the establishment of diplomatic relations between Japan and Ecuador. 1918 is also the year in which Dr. Hideyo Noguchi, a prominent Japanese bacteriologist traveled to Ecuador to conduct research to develop a vaccine for yellow fever. At Municipal Museum of Guayaquil, an exhibition dedicated to him was organized to commemorate the 100th anniversary.

From the Seminar

Learn more about the regions participated in our Regional Promotion Seminar on June 21, 2018!

Asakura Sansho is a Magical Spice

Yabu City in Hyogo Prefecture

The secret of magic is "Tingling numbness". Sansho pepper acts just like a magic! Surprising effect on your taste buds. Bewitched by the magic, your sense of taste becomes intense and you will sense richer and more delicate taste with full of flavor. Among other kinds of sansho, "Asakura Sansho" is especially a well-known and upscale product with a long and honorable history of 400 years. Such preeminent dai-myo lords as Hideyoshi Toyotomi and Ieyasu Tokugawa also liked this premium spice.

  • (Photo 8) Asakura sansho
    Asakura sansho
  • (Photo 9) Sampling various dishes using Asakura sansho
    Sampling various dishes using Asakura sansho
  • (Photo 10) A member of the Diplomatic Corps tasting Asakura sansho
    A member of the Diplomatic Corps tasting Asakura sansho

For more information

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