Japan's Official Development Assistance White Paper 2010
(3) TV program on development cooperation “Chikyu (Earth) VOCE”
The newly revamped ODA promotional TV program, “Chikyu (Earth) VOCE”, has been aired on TV Tokyo and affiliated TV channels since April 2010. The program uses creative ways to engage the audience and to increase their familiarity with international cooperation. Specifically, the program not only limits itself to field interviews as before, but also introduces a variety of international cooperation programs in which anyone can easily participate, including those in which people can participate in Japan, as well as interviews of public figures engaged in international cooperation and relevant international cooperation efforts of NGOs and private corporations.
Ms. Ai Sugiyama, a reporter of TV program “Chikyu VOCE,” and the village children during her field visit to Senegal
The popular singer, Ms. Ayaka Hirahara, WHO sings the theme song of the TV program exchanged opinions with Minister for Foreign Affairs Okada at the Ministry of Foreign Affairs in June 2010, and expressed her intent to continue her involvement in international cooperation.
Ms. Ayaka Hirahara (right) and Minister for Foreign Affairs Katsuya Okada