Japan's Official Development Assistance White Paper 2010
3. Improving the Efficiency of Public Relations Activities
Public relations (PR) activities concerning ODA’s field operations and specific projects will be concentrated in JICA in principle, while the Ministry will remain responsible for promoting public understanding of the importance and policy significance of development cooperation. This will increase the efficiency of PR activities. At the same time, by JICA becoming an information hub for the people, user convenience and friendliness will be improved. National public interest in ODA will also be generated through JICA’s centers located around the country and other means.
At JICA, information disclosure to the public will always be part of the work flow when formulating and implementing ODA projects. At the same time, public awareness will be further promoted through the use of the JICA International Centers, etc.