Industry in Niigata Prefecture has accumulated the infrastructure and technology essential for manufacturing tasks such as metal die-casting and precision processing to a high degree. This technology is highly acclaimed internationally, as evidenced by the fact that metal tableware used at the Nobel Prize award ceremony dinner is manufactured here in Niigata.

Rice of the Koshikari variety produced in Niigata is well known in Japan as a synonym for delicious rice, and the prefecture leads the nation in terms of both the volume and value of the production of Koshihikari, so Niigata can rightfully be called Japan's number-one rice producing region. In addition, Niigata boasts the largest scale cultivation in Japan of seasonal vegetables and fruits such as green soybeans and Lucretia pears, and flowers such as tulips.

In Niigata City in particular, rice is the core crop under agricultural management, and for this reason, many of Japan's top food manufacturers in the rice cake and cooked rice fields are based in the city.

Moreover, in the mountain valleys of Niigata's Chuetsu Region, mud-pond aquaculture of Nishikigoi (colorful brocade carp), also known as "swimming jewel" carp, is a thriving industry.

"Hyakunen Monogatari-Manufacturing products that can be loved and used for a hundred years" - Niigata's international brand Hyakunen Monogatari
"Hyakunen Monogatari-Manufacturing
products that can be loved and
used for a hundred years"
- Niigata's international brand
Hyakunen Monogatari
Tsubame's metal tableware, which has been used at the Nobel Prize award ceremony dinner
Tsubame's metal tableware,
which has been used at the
Nobel Prize award ceremony dinner