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Use of the ASEM Logo (Guidelines)
（Japanese）
ASEM Logo: its significance The ASEM logo expresses the idea of interaction between Europe and Asia through the intertwined forms of an Asian brush-stroke and a simplified roman E. These also combine to form the letters A and E, symbolizing Asia and Europe. The logo represents two different yet intertwined cultures of East and West seeking ways to come together and interact. The colors of the logo -- blue and red -- represent Europe and Asia respectably. Color specification See attachment A. REGULATIONS AND GUIDELINES ON THE USE OF THE ASEM LOGO ASEF is entrusted by ASEM partners with the copyright of ASEM logo and it is required to ensure the legal copyright registration. The governments of ASEM partners are given the right to use the logo at no cost in perpetuity. The governments of ASEM partners are given the responsibility under the authority of these Regulations and Guidelines to provide necessary control on the use and display of the logo. 1. Design of the logo: The ASEM logo shall be the official emblem of the ASEM. The design of the logo and the colors and other specifications used in the logo are prescribed above. The logo shall appear either in the specified colors or in black and white. It can be in proportionate size as appropriate for its use and place of display. 2. Dignity of the logo As a general principle, the logo shall be used in proper manner as not to be subjected to any indignity. It is prohibited to use the logo as an advertisement or trademark for political propaganda in whatever form. 3. The use and display of the logo at the ASEM Meetings The logo may be displayed and used at ASEM Meetings, subject to proper supervision and control by the governments of ASEM partner countries hosting such meetings, based on the understanding of this Regulation. It should be stressed, however, that, only at meetings which are commonly recognized by all of ASEM partners, the logo can be used in the manner as to display in the conference hall and entrance, as markings on conference papers, folders, identification tags of delegates and officials etc. 4. Use and display of the logo by governments of ASEM partners The governments of ASEM partners are also authorized to use and display the logo but only on ceremonies, meetings and other functions of ASEM as well as on public relations activities for ASEM. The governments of ASEM partners may apply discretions on the manner the logo should be used, bearing in mind the desirability in the protection of its dignity. 5. Use by Asia-Europe Foundation (ASEF) ASEF should use and display the ASEM logo, as appropriate, on their activities to promote the identity of ASEM. attachment A
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