Public Diplomacy

Japan Brand Program

July 20, 2017
Japanese

The Ministry of Foreign Affairs of Japan is implementing "Japan Brand Program" in order to advance the brand of Japan by promoting a variety of distinct charms of Japan such as its strengths and unique values, tradition, and cultural background that form the modern Japanese society. In this Program, the MOFA dispatches prominent experts from a variety of fields abroad. The program aims at sharing values and experiences with local audiences through organizing lectures, seminars, workshops, and so forth, with a view to nurturing their interest in Japan’s attractions and cultivating their understanding of Japanese culture. Furthermore, the program is expected to become a catalyst in initiating international exchanges with the people who share the common values, as well as in promoting cross-border economic exchanges.

FY2017

Project examples

  • July 2017
    "Japanese culture by sports"
    Dai Tamesue, Representative Director of SAMURAI Co.,Ltd. and Athlete Society
    (Ghana, Kenya, Botsuwana)
  • June 2017
    "Spiritual Recycling : PIA RE : MEMBER Project New recycle model incorporating memories"
    Shuji Yonemura, New Business Development Live Entertainment Department PIA Corporation
    (Czech, France (Paris))

FY2016

Project examples

  • March 2017
    "Exo Muscle -Social Welfare Innovation-"
    Hiroshi Kobayashi, Professor, Tokyo University of Science, Founder, Director, CTO, INNOPHYS Co. Ltd.
    (United Arab Emirates (Dubai), Hashemite Kingdom of Jordan)
  • March 2017
    "Material Sensation"
    Kohei Nawa, Sculptor, Professor of Kyoto University of Art and Design, and Director of SANDWICH Inc.
    (U.S.A. (Los Angeles), Brazil (Sao Paulo))
  • March 2017
    "Japanese Culture in Short Films"
    Seigo Tono, Festival Director, Short Short Film Festival & Asia
    (India (Delhi, Mumbai))
  • February 2017
    "Science through entertainment with shooting stars on demand"
    Lena Okajima, CEO and Founder of ALE Co., Ltd.
    (Malaysia (Kuala Lumpur, Penang), Singapore)
  • February 2017
    "Japanese Traditional Confectionery
    -Color Palettes and Forms of Japanese Four Seasons-"
    Takeshi Inoue, Japanese Confectionery Master, Baikatei Kagurazaka
    (U.K. (Edinburgh, London))
  • January 2017
    "Introduction of Japanese Baseball"
    Atsuya Furuta, Former professional baseball player, Sports Commentator
    (Cuba, U.S.A. (Puerto Rico), Dominican Republic)
  • January 2017
    "From Research to Expression"
    Masaya Ishikawa, Researcher, Graphic designer, EUPHRATES
    (France (Paris), Germany (Dusseldorf), Spain (Barcelona))
  • November 2016
    "Awaji Puppet Theater:Convergence of Tradition and Modernity"
    Shiko Yoshida, Puppeteer, Awaji Puppet Theatre
    (U.S.A. (New York, Los Angels))
  • November 2016
    "Open-source 3D-printable Bionic Hand"
    Genta Kondo, NPO Mission ARM Japan
    (Austria, Poland)
  • November 2016
    "Design-led Innovation -Prototyping for Envisioning the Future-"
    Shunji Yamanaka, Design Engineer, Prof. of the University of Tokyo
    (U.S.A. (Los Angels), Brazil (Sao Paulo))
  • October 2016
    "The design for the public"
    Eiji Mitooka, Don Design Associates, Designer
    (China (Hong Kong), Korea)
  • September 2016
    "EDO KIRIKO - The world of Japanese cut glass"
    Toru Horiguchi, HORIGUCHI KIRIKO INC.
    (Finland, France (Strasbourg), U.K.)
  • August 2016
    "Cosplay Lectures & Workshops"
    Goldy Takahiro Sakai, Cosplay Designer
    (Australia (Sydney, Melbourne))
  • August 2016
    "Japanese Culture in Fashion Perspective"
    Mayuko Ban, Designer, BANSAN
    (Peru, Chile)
  • July 2016
    "Japanese IoT Products and Apps Development"
    Shuichi Tsutsumi, iOS Engineer
    (Israel, Palestine)
  • May 2016
    "Fashion Design~ Harmony of the latest technology and tradition"
    Tamae Hirokawa, Creative Director/Fashion Designer , SOMA DESIGN
    (Oman, United Arab Emirates (Dubai))

FY2015

Project examples

  • March 2016
    "8K Endoscope and Japan's Advanced Medical High-Technology"
    Toshio Chiba, M.D., Ph.D. Professor, Advanced Research Institute for the Sciences and Humanities, Nihon University, & Chief Director, Medical Imaging Consortium
    (United Arab Emirates (Dubai))
  • March 2016
    "The Beauty of Nishiki"
    Amane Tatsumura, President, Master Textile Artist, Koho Tatsumura Co., Ltd.
    (India)
  • March 2016
    "Japan's Experimental Music"
    Tetsuro Yasunaga, Sound Artist
    (Argentina, Uruguay)
  • March 2016
    "Japan's Manga Seminars & Workshop"
    Kohei Nishino, Associate Professor, Character Design Course, Faculty of Manga, Kyoto Seika University, Aya Kamide, Kyoto Seika University
    (Panama, U.S.A. (Miami))
  • March 2016
    "Japan's Cutting Edge Robot Technologies"
    Tomotaka Takahashi, Robot Creator, ROBO GARAGE Co., Ltd. CEO, Project Associate Professor, RCAST, The University of Tokyo
    (Croatia, Spain)
  • February 2016
    "Japanese Culture in Short Films"
    Seigo Tono, Festival Director, Short Short Film Festival & Asia
    (Morocco)
  • February 2016
    "Lacquer Culture and Future Inheritance"
    Yutaro Shimode, Lacquer Craftsman, Professor, Kyoto Sangyo University
    (Italy, Spain, Portugal)
  • February 2016
    "Collaboration between Japanese Manufacturing Culture and Advanced Information Technology"
    Emi Tamaki, Ph.D. in Engineering, H2L Chief Researcher & Assistant Professor, Department of Human Sciences, Waseda University
    (U.S.A. (Boston, Seattle))
  • February 2016
    "Redesigning Japanese Traditions"
    Ryusuke Nanki, Architect and Planner
    (Belarus, Estonia)
  • January 2016
    "The Wagashi's Charm"
    Chikara Mizukami, Master Wagashi Craftsman, & Owner of IKKOAN
    (Denmark, Czech Republic, Hungary)
  • January 2016
    "Solving Riddles from Ukiyoe"
    Kentaro Makino, Ukiyoe Producer, NHK Promotions
    (Russia, Poland)
  • December 2015
    "The Noh's Appeal"
    Soraya Umewaka, Film director,& Noh researcher
    (China (Beijing, Shanghai))
  • November 2015
    "Nishijin Textile History and Innovation"
    Masataka Hosoo, Director, HOSOO (United Arab Emirates
    (Abu Dhabi, Dubai), Saudi Arabia)
  • November 2015
    "Japan's Traditional Crafts and Mask Culture as Seen in Noh Masks"
    Hideta Kitazawa, Kitazawa Wood Sculpture, & Noh Mask Sculptor / Traditional Craftsman
    (Slovenia, Croatia, Austria, Romania)
  • November 2015
    "Japanese Sake Seminar" , Maiko Tsuji, Master Brewer (Toji), Tsuji Honten
    (U.S.A. (Nashville, Atlanta)
  • October 2015
    "Japanese Sake Seminar"
    Takenosuke Yasufuku, President & CEO, KOBE SHU-SHIN-KAN BREWERY
    (Australia (Perth), Fiji)
  • July 2015
    "Japanese Traditional Crafts and Design"
    Rika Yajima, CEO, Aeru, Inc.
    (Spain (Barcelona))

FY2014

Project examples

  • March 2015
    "Japanese SAKE Seminar" (Melbourne)
  • March 2015
    "Japan Design" (Shanghai)
  • March 2015
    "Japanese Wine" (Lebanon & Belgium)
  • March 2015
    "Japanese Short Films" (Saudi Arabia, Oman, & Malaysia)
  • February 2015
    "One of the Top 6 Japan-wide Renowned Old Kilns Tamba-Yaki Ceramics" (Canada)
  • November 2014
    "Machiya Old Townhouse Culture and its Recycle Use" (Italy)
  • November 2014
    "Japanese Sake Evening" (Peru, Jamaica)
  • July 2014
    "Japanese Traditional Arts and Crafts Design" (Spain)