Sen Genshitsu Named UNESCO Goodwill Ambassador

March 6, 2012
Japanese

On Tuesday, March 6 (Monday, March 5, local time), at the United Nations Educational, Scientific and Cultural Organization (UNESCO) headquarters in Paris, France, H.E. Ms. Irina Bokova, Director-General of the UNESCO, named Dr. Sen Genshitsu, the former 15th Grand Master of the Urasenke Tradition of Tea, who was visiting France, to the post of UNESCO Goodwill Ambassador.
It is expected that the naming of Dr. Sen to the post will serve to further introduce the aims and activities of UNESCO and strengthen Japan's relationship with the organization.

«Reference 1»
UNESCO Goodwill Ambassadors
UNESCO Goodwill Ambassadors are sourced from prominent figures across the world who support UNESCO activities. They are named with the aim of making a contribution to increasing the awareness of UNESCO. Including Dr. Sen Genshitsu of Urasenke, there are at present 50 Goodwill Ambassadors, including royal family members from around the world, artists, academics, and more.

«Reference 2»
Sen Genshitsu, the former 15th Grand Master of the Urasenke Tradition of Tea
Dr. Sen Genshitsu has been actively promoting international friendship, exchange activities and efforts for world peace through the spiritual activities of the comprehensive culture of the way of tea, including activities to offer tea as a prayer for world peace in countries across the globe.

(*The foregoing is a provisional translation. The date indicated above denotes the date of issue of the original press release in Japanese.)

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