The "Vibrant Japan" Exhibitions in China (Schedule details and the appointment of AKB48 as official supporters)

February 1, 2012
Japanese

A comprehensive, wide-ranging and large-scale exhibition, entitled "Vibrant Japan", which is also the highlight of the Japanese government’s "Vibrant Japan" campaign in China, will be held in the following 3 cities:
(1) Beijing from Thursday, 16 – Sunday, 19 February
(2) Shanghai from Friday, 17 – Sunday, 26 February (*tentatively)
(3) Hong Kong from Friday, 23 – Tuesday, 27 March (*tentatively)
The pop group AKB48 has been appointed as the official supporters of the "Vibrant Japan" campaign and will therefore perform at all three of the above-mentioned "Vibrant Japan" exhibitions.
Note 1:
The "Vibrant Japan" Campaign in China
After the Great East Japan Earthquake, Japan received a great deal of practical and emotional support from China. However, harmful rumours about Japanese products are still prevalent. The Japanese Government therefore decided to organize the "Vibrant Japan" campaign in China, which was launched at the China Import and Export Fair (Canton Fair) in October 2011. The intention of the "Vibrant Japan" campaign is to present exhibitions, trade fairs and tourism-related promotional events, to reassure people about the safety of Japanese products, and make a case for the strengths of "Vibrant Japan".

Note 2:
Details about the "Vibrant Japan" exhibitions in Beijing, Shanghai and Hong Kong.
(1) The "Vibrant Japan" exhibition in Beijing
Venue: China World Exhibition Hall
Opening Ceremony: Thursday, 16 February, 2012
Exhibition Period (for the public): From Friday, 17 – Sunday, 19 February

(2)The "Vibrant Japan" Exhibition in Shanghai
Main venue: Shanghai Mart
Exhibition Period (for the public): Friday, 24 – Sunday, 26 February (The opening ceremony will be held at the Garden Hotel of Shanghai, on 23 February, 2012.)
Sub-venue 1: Super Brand Mall, open to the public from Friday, 17 – Wednesday, 22 February (*tentatively)
Sub-venue 2: West Gate Mall, open to the public from Monday, 20 – Sunday, 26 February (*tentatively)

(3) The "Vibrant Japan" Exhibition in Hong Kong
Venue: Kowloon Bay International Trade & Exhibition Centre (KITEC)
Opening Ceremony: Friday, 23 March, 2012
Exhibition Period (for the public): from Friday, 23 – Tuesday, 27 March (*tentatively)

* At each exhibition venue there will be: an Exhibition Zone for prefectural governments, a Visit Japan booth, a Japan External Trade Organization (JETRO) and Japanese Business Zone, a Taste of Japanese Food Zone, a Performance Stage Zone, etc., and each zone will promote a different aspect of "Vibrant Japan".

Note 3:
The "Vibrant Japan" exhibitions taking place in Beijing, Shanghai and Hong Kong are part of a series of events being held to mark the 40th anniversary of the normalization of diplomatic relations between Japan and China. The opening ceremony for the "Vibrant Japan" exhibition in Beijing will take place at the same time as the opening ceremony for 2012: "Friendship Year for Japan-China People-To-People Exchanges".

(*This is a provisional translation. The above date denotes the date of the issue of the original press release in Japanese.)

(END)

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